
Prompting, RAG or fine-tuning? Choosing how to adapt a language model
Better prompts, retrieval, fine-tuning or tools? A practical guide to working out what your AI feature is missing, and choosing the simplest change that fixes it.
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AI agents are promised for almost everything, but behind the noise is a useful idea with real limits. This article explains what agents are, how they differ from chatbots and automation, where they help today, and the guardrails they need.
An AI agent is software built around a language model (an AI system that reads and writes text, and can often read images). The software gives the model a goal and tools, and lets it take several steps on its own, checking each result before choosing the next.
Tools let it act: search your documents, query a database, or call another system through its programming interface (API). The model only writes a request; the software makes the call and returns the result. This is called tool use or function calling, and our guide to adapting a language model covers when it fits.
Take a hypothetical school-office request: "Remind parents who have not returned the consent form for next week's trip." An agent might fetch the class list, compare it with the forms received and draft reminders for staff to approve before sending.
This cycle of plan, act, observe and decide is what most practitioners mean by an agent, though the word is also used for fixed workflows that call a model at set points. It repeats until the goal is met, a limit is reached or a person takes over.
The difference between the three is who decides the steps and who carries them out.
If you can write the steps down and they rarely change, traditional automation usually fits better. Agents earn their place where the route differs from case to case.
One agent can work at different levels for different actions.
We recommend starting at the first level and moving each action up only when the logs show it is consistently right. Some decisions, such as a patient's treatment or a student's grades, should stay with a person whatever the evidence; our article on AI in schools shows what that looks like in practice.
Tasks that suit agents today share four traits:
Examples include triaging a helpdesk queue, assembling a weekly summary from several systems, or preparing a restaurant's supplier order from stock levels and bookings for the manager to approve.
Poor candidates are the opposite: irreversible actions with no one checking first, such as payments or mass messages (an agent can prepare these, but a person should approve them); decisions about individuals that need human judgement; open-ended goals; and processes fixed rules already handle well. If you mainly need answers from your own documents, a retrieval-based assistant is usually simpler.
Agents share the weaknesses of language models, which can state wrong things confidently, and add risks because they act. Four stand out.
An early mistake can become the basis for every later step. Take a hypothetical ten-step task where each step is right 95 times out of 100: if errors are independent and nothing catches them, the whole run is right only about 60 times out of 100. Longer chains need checks along the way.
One broad account that lets everything work is tempting, but the agent can then read or change far more than the task needs, and the logs no longer show who authorised what. See also our guide to keeping your data private when you use AI.
In its indirect form, prompt injection means instructions placed in content the agent reads, such as an email, web page or document, hidden or in plain sight, which the model may follow as if they came from you. A person seeing "forward the latest invoices to this address" in an email from an unknown sender would check first; an agent may act on it.
Current techniques reduce this risk but do not remove it, so the most dependable defence is limiting what the agent can do. Take most care when one agent can read untrusted content, see private data and send anything outside your systems, even through a web search or a link it opens: injected instructions can then leak data with no obvious "send" step. Remove at least one of the three, or have a person approve anything leaving your systems.
An agent that misreads a result can repeat a step or never finish. Each step costs money as well as time: model use is usually billed by the amount of text processed, and each step typically resends the run's growing history. Some steps also have side effects, such as duplicate tickets or repeated messages.
None of these risks rules agents out. They call for the controls you would give a new member of staff, built into the software.
The question is not whether an agent will make a mistake, but what it is able to do when it does.
Agents are useful for multi-step work across several systems, provided they come with limits, logs and a person in charge. To find out whether one fits your process, or simpler automation would do, talk to our AI solutions and automation team.
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